VideoAmp, a leader in media measurement and optimization software, held an exciting event for industry executives and insiders ahead of the network Upfronts to “unite brands, agencies and publishers in a collective leap forward”. They approached Prestidigital to create an original immersive design that would visualize data as an abstract concept.
We combined the elements of data, streaming, geometric movement, and VideoAmp’s color palette to create a unique and visually exciting immersive experience for their attendees. The looping animations created a flow from one end of the ground floor to the other, continuing into the basement and culminating in animated versions of their logo and key art.
