Stella Artois hosted their first celebrity filled “Let’s Do Dinner” event at Hall Des Lumières, and Prestidigital was brought on to create an immersive projection mapping experience. The client wanted a number of unique looks: a guest name wall, a brand moment using the ingredients of their flagship lager, a looping NYC photo strip, a Water.org look, and a showcase for their special guest artist.
Working closely with the designers at Matte Projects, we brought to life their Stella-approved concepts for animation in this unique venue. This was a highly collaborative effort with multiple layers of communication and revisions to get the look just right. Prestidigital was also able to accommodate a very last minute change to the program, creating an entirely new look at a moment’s notice.
