AlUla, Saudi Arabia, chose Hall Des Lumières to launch their new tourism campaign – “Forever Revitalising” – and chose Prestidigital to help bring their vision to life. The client wanted to transport guests and immerse them in the beauty of their city. They also had a specific and unique request: an Arabian leopard walking through the space.
We used the client’s beautiful promotional photos as a foundation for the design, isolating the majestic rock formations and striking architecture to create a 360° landscape on the ground floor with both daytime and night time looks. The basement level became a gallery of images, from which we extracted unique textures we used to transform the space into an elegant oasis of art.
